The President's Day holiday weekend is typically one of the busiest skiing and riding weekends at resorts across Vermont. This year proved to be no different, as thousands of visitors chose to learn what those of us who live here have known for generations -- for winter sports in the East, you just can't beat what Vermont has to offer. We've been a little light on the white stuff so far this season, but all the ski areas were geared up, groomed, and ready to go nonetheless.
To join in the fun, we had a sampling team take to the slopes at Killington, where they dispensed hundreds of samples of, among other offerings, our delicious Fair Trade Winter seasonals -- Wicked Winter Blend and Golden French Toast. Many of the samples came from K-Cups, brewed on the spot using Keurig B60 Special Edition Brewers.
Many more samples were distributed by mobile brand ambassadors, armed with special beverage-dispensing backpacks. This intrepid coffee infantry was able to bring fresh, hot Green Mountain Coffee right to folks in lift lines and around the base lodges...right where people needed it most.
You know what they say about Vermont -- it's ten months of winter and two months of really poor sledding. So don't worry if you haven't made it up here to frolic in nature's playground yet this winter, there's still plenty of time to do so.
See you on the slopes....