Today, I’m thrilled to report that Green Mountain Coffee® has been named Coffee Brand of the Year in the 2012 Harris Poll EquiTrend study*. The study is conducted to measure which American beverage brands reign supreme among consumers. This year, Green Mountain Coffee led the poll among thirteen well-known coffee brands!
This may be the data geek in me, but the cool thing about the Harris Poll EquiTrend study is that it measures brand value rather than just brand recognition. So while we might not be as widely known as other coffee brands (yet), your loyalty showed that those who do know us really dig us…we’re looking at you, Pumpkin Spice fans!
Here at Green Mountain, we’re honored to have been named the Highest Ranked Brand in our category. We’re so appreciative of everyone involved in the study and anyone who has made our coffee a part of their lives. Thank you!