Contributor

We’ve been talking a lot about October being Fair Trade Month. It also happens to be National Breast Cancer Awareness Month, and Green Mountain Coffee Roasters, Inc. Wholesale and our Business Coffee Express service are proud to support the “Pink on Purpose” campaign of the American Institute for Cancer Research (AICR).

The AICR was founded more than 25 years ago on a simple but radical idea: everyday choices can reduce our chances of getting cancer. They were the first organization to focus research on the link between diet and cancer, and to translate the results into practical information for the public.

AICR’s Pink on Purpose Campaign encourages workplaces to “get pink”: Employees dress in pink, trick out the office in pink decorations, and raise funds for breast cancer research. Once you sign up to host Pink on Purpose, you'll receive an event toolkit that contains pink decorations, promotional materials and breast cancer materials, as well as planning tools and fun ideas.

As prizes for the offices that raise the most money, our Digital team is  is donating Keurig® brewers, K-Cup®portion packs, and coffee gift baskets.

So, wherever you work, please consider getting Pink on Purpose this month. With your help, AICR can have a greater impact on emerging breast cancer research, treatment interventions and prevention programs in labs, clinics, and communities across the country.

Pink on Purpose > Get started

-Tom