If you’ve ever spent a February in Vermont, the answer to “Are you available to work at event in Miami Beach this month?” is always a resounding “Yes!” Nothing against Vermont, mind you. After all, I’ve called it home for 13 years and counting, but yikes it can get mighty cold up here sometimes!
So with high hopes the Barista Prima Coffeehouse® team and I prepared for several days of sampling at The Food Network South Beach Wine & Food Festival. Upon arrival, we were thrilled – and somewhat taken aback – by the setting and scope of the event. Against a backdrop of cosmopolitan sheen, art deco elegance, and miles of white sand and blue water, the SOBE WFF (as it’s so called) is in a class by itself. Under huge white tents, right on the beach, dozens of vendors prepared themselves for 3 days of sharing samples of fine wine, mouthwatering food, innovative accessories, and in our case, amazing European coffee house-inspired Barista Prima® K-Cup® packs.
When the gates opened on Friday, our preparation was put to the test, as a rush of attendees kept us engaged and busy while we doled out cup after cup of complimentary Barista Prima samples. During the equally busy sampling days on Saturday and Sunday, we met quite a few loyal customers (people who already have a love-love relationship with Barista Prima), and we made some new friends as well. The pace was fast and furious, but our team tackled the challenge with energy and enthusiasm. With stylish fedoras like ours, how could we not?
Between the setting, the atmosphere, the throngs of interested attendees, the celebrity sightings (foodie royalty like Rachael Ray, Guy Fieri, Bobby Flay, Andrew Zimmern, Anne Burrell, Gail Simmons, and many others), the stellar support staff, and the non-Vermont temperatures, this south Florida “event of the year” was a great showcase for Barista Prima’s elegant cup of coffee.
Are you a South Beach Barista Prima fan?