“When you at Green Mountain buy coffee to roast, how do you know it’s going to taste good?”
We drink a lot of coffee here as part of our jobs. And even better, we get paid to drink and then evaluate it. Even though a lot of evaluating any beverage you drink for pleasure is subjective, there are still some objective ways to judge coffee for purchase. By the way, I should explain: I'm talking about the Coffee Department in Waterbury, Vermont, where we shop for and buy the millions of pounds of green coffee that we then roast and package and ship all around the United States and Canada.
We can't taste every single pound of coffee we buy (though that would be fun), but we do taste a lot. And when I say taste, I'm really talking about cupping, which is the professional version of tasting. (Want to know more about cupping and slurping, go here: “Why slurp?”).
We buy coffee by the container, which is the big metal box you see on large shipping vessels. Generally speaking, you can put about 42,000 pounds of green coffee in one container. When we evaluate that lot of coffee, the seller sends us a composite sample from that huge pile of green coffee. A few beans from this bag, a few from that bag, a few from that bag over there, until we have one pound of green coffee ready for us to roast and cup.
Before we roast it, however, we measure how wet or dry the coffee is in terms of moisture level. If it comes in too wet, it might not have been properly dried at origin, or maybe it got wet on the boat ride over the ocean. If it's too dry, it might be old coffee. We still cup it, but that's an example of an objective way to evaluate coffee.
We do a visual inspection of each sample as well. It should generally be a uniform color and size, without foreign material, bits of stone, twigs, and beans with insect damage (among other issues.) Even if a sample looks sub optimal, we still cup it, but note the state of the sample. Some coffees look beautiful, but don't taste that great while some coffees don't look so great but taste amazing.
We roast the samples ourselves so that we can control that important stage. And then the real proof is in the cup. We use the Specialty Coffee Assosication of America cupping sheet to tally our scores, average up the scores and then decide if the coffee passed the grade or not. The cupping sheet lets you score based on fragrance/aroma, flavor, acidity, body, aftertaste, balance, uniformity, clean cup, sweetness, and then there are ways to score defects and taints in the coffee as well. If it seems like a lot to keep track of, after the first 1-2,000 samples, it gets easier. Our supply chain uses the same scoring system so that we can all communicate in the same language, in spite of everyone speaking so many different languages.
We like metrics here and so we keep track of a lot of our activities:
I can tell you that I have cupped 3,779 samples of coffee this year.
For every sample (1 sample represents a container), we put out 6 cups of brewed coffee to evaluate. So in the past 12 months, I have "put a spoon" in 45,348 different cups of coffee.
Two of my coworkers, Brent and Penny, cup more than I do (4,613 and 3,756 respectively).
So, if you ask how we know if the coffee will taste good, it's because we drink so much of it. We drink the bad stuff so that you won't have to. On top of that, every sample that we cup was also cupped by the importer, by the exporter, and even by the co-op or farm. There are many, many ways for a coffee to shine or receal itseld as an imposter of great coffee.
Next time you have a nice cup of our coffee, don't forget how much work went into making it a nice cup of coffee, and also don't forget all the work that went into making sure it's not a bad cup of coffee.