Green Mountain Coffee Family of Brands Blog

A Journey to Rwanda: Stories of Hope Event

The Visitor Center is located right in the middle of town and is a welcoming spot not only for guests from outside Vermont, but also for many locals.  Green Mountain Coffee has been a part of the Waterbury community for nearly 30-years, with the Visitor Center celebrating 5-years in the community this coming fall.  Community is a big piece of what we do on a corporate level, but also on the local level.  Integrating the Visitor Center into what is happening locally is very important to me, as a life long resident of Waterbury and as an employee.


On May 13th, at 5:30 p.m. the Visitor Center will host, in conjunction with Harwood Union High School., A Journey to Rwanda: Stories of Hope. Rwanda is a very special place to us:  Today, after years of a brutal civil war, a partnership of growers, roasters and governments is producing exceptionally fine coffee (some of which is in our Fair Trade Spring Revival™ Blend), and allow us all to join in supporting Rwanda’s economic revival and small farmers who are producing extraordinary beans.

Harwood Union High School ,our local high school, has been sending students to Rwanda for the past 7-years in an effort to understand the Rwandan culture and people while creating life changing experiences and long term relationships.  Students participate in a variety of service learning projects and this event gives them the opportunity to share their experiences with the greater community.  While in Rwanda students visit a variety of venues such as schools, craft cooperatives, and coffee farms to name just a few.

I'm proud to be part of a company encourages its employees to find ways of giving back to the community.

You can watch an audio-show produced by one Harwood student as a part of her role in the Rwandan Project here

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Happy Administrative Professionals Day: We Couldn't Do It Without You!

Business Coffee Express would like to take the time to commemorate Administrative Professionals Day® not just because it is usually the office managers, secretaries, and administrative assistants who are in charge of ordering our coffees and selecting their office's Keurig® single-cup brewer, but because at Green Mountain Coffee, as in most workplaces, they are the backbone of the organization (and some of our favorite people, too).

Since 1952, the International Association of Administrative Professionals (IAAP) has honored office workers by sponsoring Administrative Professionals Week (April 24-30
this year). Outside of employee birthdays and major holidays, it is one of the largest workplace observances.   The event is now celebrated worldwide, bringing together millions of people for community events, educational seminars and individual corporate activities recognizing support staff.

For the 2011 celebration, the theme is, "This year, celebrate all office professionals." The recession has hit everyone in the office and forced all of us to pull together and work harder, so the IAAP encourages us to recognize the hard work and sacrifice from everyone and celebrate all Office Pros.

According to the IAAP, administrative professionals are one of the largest segments of the office workforce. Here are some fast facts:



  • More than 4.2 million administrative assistants and secretaries, along with 1.4 million supervisors of office and administrative support workers, were employed in the United States in 2006 (U.S. Department of Labor).

  • A total of 476,000 administrative professionals are employed in Canada, including 365,670 secretaries, 26,390 executive assistants and 84,140 clerical supervisors (Statistics Canada).

  • More than 255,000 administrative assistant and secretarial positions will be added in the U.S. between 2004 and 2014, representing growth of 6.2%. More than 438,000 office supervisor positions will be added. (U.S. Department of Labor)



So, here's to you, Office Pros, we at Business Coffee Express and Green Mountain Coffee raise our mugs to you all week, but especially today!  Cheers!

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French Vanilla Literary Sighting

“Have you seen the latest James Patterson and Michael Ledwidge novel?  Tick Tock? You’re in it!”

“…me?  How in the world…?”

“No, not you: Your coffee!  Green Mountain’s French Vanilla, actually.”

“Seriously?  Really? HOW COOL IS THAT?”

Very cool, in my estimation.  After this brief (but energetic) conversation, many of you sent us comments about French Vanilla’s first literary sighting, too!  For those who have yet to be swept away by this book, Tick Tock is the latest in the series about Michael Bennett, New York City police detective, widower, and father of 10.  This book calls upon Detective Bennett to solve a string of murderous crimes in the city before it’s too late.  Gulp!  Thankfully, he has our French Vanilla by his side – at least on page 79, that is:

“...No wonder I was thinking about my teen years, I thought, finishing the dregs of my Green Mountain French Vanilla. After last night, I certainly felt like I was seventeen all over again.” Tick Tock, pg 79.

It looks like French Vanilla’s hit the bookshelves with gusto.  With the essence of exotic vanilla in a sweet, round, and creamy body, Detective Bennett should have this mystery solved in no time …we hope!

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Mr. Coffee Joins the Keurig Revolution!

We are pleased to announce that the Mr. Coffee® single serve brewer is now part of our family of brewers!

Mr. Coffee, a trusted name in household coffee makers, has partnered with Keurig® technology to bring you the best of both worlds--the quality and value you'd expect from a Mr. Coffee machine, along with the convenience of single cup brewing.

It takes just a few simple steps to enjoy your favorite coffee, tea, or hot cocoa:


  1. Insert a K-Cup

  2. Fill water tank

  3. Brew

  4. Voila!


The small footprint of the Mr. Coffee brewer makes a great fit for limited spaces, and it's compact size makes it easy to take with you on the road if you want to enjoy the Keurig experience in your camper, or even in your hotel room.

Someone once said that,  "Forever is the time it takes to brew the first pot of coffee in the morning."  The Mr. Coffee single serve brewer shortens forever to under three minutes for a perfectly brewed 8-ounce cup of Joe!  It also features an auto shut-off feature and a removable drip tray.  It comes with a variety pack of five K-Cup®  portion packs.

People have been relying on Mr. Coffee coffeemakers to start their day for nearly 40 years.  No doubt the Mr. Coffee single serve brewer will help to carry on this legacy.

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Supporting Renewable Energy: In Our Supply-Chain and At Home

This is a guest post written by Mary Beth Jenssen. Mary Beth works in our Corporate Social Responsibility Department, supporting our Supply Chain Community Outreach programs.

As the grass grows greener each day I find myself more thoughtful of my impact on the environment. Perhaps I take a shorter shower or pick up some litter along the sidewalk.

At GMCR, considering how our actions affect the environment and making an effort to lower that impact is a year-round priority. One such way we do that is through grant making in both our local communities and our supply chain communities. We always strive to support sustainable projects and that holds true for our environmental stewardship and energy efficiency efforts. In the last several years, we have given many environmentally focused grants to nonprofits across the country and the globe.

Within our local communities, we annually sponsor Earth Day events, energy efficiency workshops and river clean-up activities. One such project we support is Energy Action Now. The newly formed group is a collaborative effort to identify and engage in strategically directed action that will put Vermont on the path to renewable energy.

Biodigester Project at CECOCAFEN

In our coffee supply chain, we partnered with a Nicaraguan cooperative called CECOCAFEN to construct a Biodigester for use by the cooperative members. A Biodigester converts organic waste into both fertilizer and a renewable source of energy.  CECOCAFEN uses the Biodigester to process the organic material produced by removing the skin, pulp and parchment during coffee processing.  As the waste breaks down, it produces organic fertilizer which can be used in farming, and methane gas which can be used for heating, cooking, or generating renewable electricity.  Since the gas is not emitted into directly into the atmosphere, the fuel is cleaner than typical fossil fuels, reducing its impact on climate change.

This system has multiple environmental benefits: it reduces waste by converting useless coffee by-products into organic fertilizer; it reduces energy consumption by

Biodigester at CECOCAFEN

generating power for CECOCAFEN’s coffee processing mill; and it limits environmental pollution by containing gas emissions and keeping the acidic pulp waste out of rivers and lakes.

GMCR is proud to support a project that is not only helping CECOCAFEN protect their environment and limit their expenses, but also is an example to other communities of a sustainable way to lower the environmental impact of coffee production and take advantage of renewable energy.

I don’t know about you, but when I drive on the windy roads of Vermont, it’s great to see so many solar panels, wind turbines, and compost piles knowing that each small action can lead to great changes. We hope you will join us in celebration of Earth Day 2011 with an eye on a green future by doing our part to preserve our natural resources.  

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Delicious Wild Mountain Blueberry Pound Cake Recipe

What better way to usher in the warm weather than with a mug of Wild Mountain Blueberry® and a new recipe from the kitchen of Amber of Bluebonnets & Brownies? In February, Amber dazzled our team with her super easy and scrumptious Chocolate Mayonnaise Cake featuring our Nantucket Blend.  Today, she's back with a mouthwatering rendition on a traditional pound cake, with a little coffee kicker!

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Wild Mountain Blueberry Pound Cake Recipe from Bluebonnets & Brownies

Green Mountain Coffee’s Wild Mountain Blueberry Coffee has a bit of an underdog story. Originally a seasonal flavor, its fans came out in droves to beg GMC to make it year round. Never one to ignore their customers, Green Mountain began making it year round! It’s been a staple of the catalog since then.

My first experience with Wild Mountain Blueberry Coffee came during a visit to the Green Mountain Coffee Train Station in Waterbury, VT. I wasn’t quite convinced about the flavor. Talked into it by two very enthusiastic GMC employees, I was presented with a Blueberry Creme Latte. It was the most wonderful of concoctions - creamy, light, enchanting.

It was that first experience that lead me to the leading notes in this delectable dessert recipe. I wanted to recreate the flavors most pronounced in that drink - in cake form - and I’m happy to say that the combination of white chocolate sauce with the brown sugar coffee pound cake strike just the right notes.

Without the sauce, this pound cake actually makes a tasty breakfast. But with it, you’ve got a decadent and Summery dessert sure to please any crowd.

The recipe calls for a total of about one mug’s worth of Wild Mountain Blueberry Coffee - so this very well may be the first recipe that uses your Keurig® as a cooking utensil! And you thought it was only great at making coffee.

 

Wild Mountain Blueberry Pound Cake

2 c. all purpose flour
1 tsp baking powder
1/2 tsp cinnamon
1/2 tsp salt
1 c. butter
1 c. dark brown sugar
4 large eggs
1/2 c. Wild Mountain Blueberry Coffee
1 c. fresh blueberries, washed and dried

Preheat the oven to 350F. In a medium bowl, combine flour, baking powder, cinnamon, and salt. Whisk together until fully combined and aerated.

In a large mixing bowl, cream together butter and brown sugar until light and fluffy. Add eggs, one at a time, mixing after each addition until fully incorporated.

Add flour and coffee in turns with mixer on low, mixing until flour and coffee are both completely mixed in, but do not overmix.

Mix in the fresh blueberries by hand. You do not want them to burst, so mix gently.

Spray a 9" x 5" bread loaf pan with cooking spray for baking, or grease with butter or vegetable shorting and sprinkle with a little flour. Pour batter into pan and bake for 55-60 minutes, or until a toothpick inserted into the center of the loaf comes out clean.

Remove from oven and allow to cool for 10-20 minutes. Using a butter knife, work around the edge of the pan to loosen the cake. Remove to a cooling rack and allow to cool completely, about an hour.

Drizzle with white chocolate blueberry coffee sauce and more fresh blueberries.

White Chocolate Blueberry Drizzle Sauce


1 c. White Chocolate Chips
1 tbsp light corn syrup
1/4 c. Wild Mountain Blueberry Coffee
2 tbsp half & half
Powdered sugar as needed to thicken

In a medium bowl, place the chocolate chips and corn syrup. Set aside. In a small sauce pan, heat the coffee and half and half slowly, until just boiling. Pour over the chocolate and corn syrup and stir continually until the chocolate is completely melted. The sauce should be fairly thick, of a "drizzle" consistency. When you lift the spoon out of the sauce, it should slowly fall off the spoon. If the sauce is a bit too thick, thin it with a bit more coffee. if the sauce is too thin, add powdered sugar by the tablespoon and stir until you get your desired consistency. The consistency can vary by brand/type of white chocolate chips used.

Savour with friends and a cup of your favorite Green Mountain Coffee.

Throw thick slices on the grill at your next barbecue to add extra caramelized grill marks that add a depth of flavor you wouldn’t expect from a pound cake.

 

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Win a FREE Alaskan Cruise with Brew Over Ice

As the summer approaches, we want to help everyone stay cool. While a refreshing glass of French Vanilla Iced Coffee or Southern Sweet Perfect Iced Tea is a great way to start, we figured a FREE Alaskan cruise would really do the trick.


How it Works:

  • Visit www.BrewOverice.com/cruise and click “Enter the Giveaway”

  • Choose to either “Like” or “Follow” us and the Brew Over Ice crew on Facebook or Twitter

  • Fill out the giveaway form, submit it, and you’re in the running to win…


The Prizes:

  • An Alaskan cruise for 2 with roundtrip airfare

  • One of 100 Keurig® Single-Cup brewers

  • One of 1,000 4-ct sampler packs of Brew Over Ice K-Cup® beverages


A cool cruise awaits you!  Enter today!

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 years and older. Ends 8/31/11. To enter and for Official Rules, including odds, and prize descriptions, visit www.BrewOverIce.com/cruise. Void where prohibited.

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Our Top 5 Tax Day Brews

April 18th is soon upon us, and you know what that means: Tax Day. While we’re sure that most have had their taxes done for a long, long time, we thought that some may need a few revelations to finish this annual ritual on time.

And what revelation is better than the kind you get with Green Mountain Coffee?

Without further ado, here are our top 5 picks for the best Tax Day, revelation ready coffees:


5. Fair Trade Island Coconut – The Fair Trade coffee that reminds you of the trip to beach you’ll take after you’re done!  Plus, the coconut aroma is sure to spur you forward.
4. Harvard Blend – A blend that invites studied contemplation and may give you the smarts to take care of those line items.
3. Fair Trade Organic Sumatran Reserve – Extra Bold, Fair Trade, and ready to propel you to the finish line with this fierce cup!
2. Breakfast Blend Travel Mug: A classic, go-to coffee to help you out.  Plus, this travel mug size is packed with more coffee, so you can keep your eyes open to crunch those numbers.
1. Dark Magic® – Really, a little abracadabra never hurt.




Here’s to getting to the post office before 11:59 PM!  And remember: You can do it!

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Video: How We're Brewing a Better World

Our company has a long tradition of giving back to the communities we live and do business in. As we've grown, so have these programs in both size and depth. The video below overviews the way we approach Corporate Social Responsibility at GMCR - from investing in renewable energy to enhancing employees' careers.

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Where’s my Fair Trade Organic Espresso Blend?

What is happening to all of the Fair Trade K-cups, I heard they are being discontinued? -Karen


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Good news: Our Fair Trade K-Cups are not being discontinued.  Right now, Fair Trade and Organic certified and Colombian green bean supply is low due to weather conditions in Latin America and other unexpected circumstances, so we’re temporarily cutting back on a few blends until supply is up again.

Since we learned of this shortage, our coffee team has been working hard to identify and purchase as much of a supply of Fair Trade and Organic certified green coffee as possible.  This situation only galvanizes our commitment to the development of more certified farms to ensure that farmers live a better life and that you can get the double certified coffees you love.

The great news is that since our team has been working on this night and day, we expect that these coffees should be back in stock come late spring of this year.  In the meantime, we do have some suggestions to get you through until your favorite Fair Trade Espresso Blend or Fair Trade Organic Vanilla Cream returns:




































Newman’s Own Organic Special Blend (K-Cup)Green Mountain Coffee Sumatran Reserve

Green Mountain Coffee Nantucket Blend (not extra bold)

Newman’s Own Organic Nell’s Breakfast Blend (K-Cup)Green Mountain Coffee Breakfast Blend (not extra bold)
Green Mountain Coffee Fair Trade Organic Espresso BlendGreen Mountain Coffee Dark Magic

Green Mountain Coffee Double Black Diamond

Green Mountain Coffee Colombian Fair Trade SelectGreen Mountain Coffee Our Blend

Green Mountain Coffee Kenyan AA

Green Mountain Coffee FTO French RoastNewman’s Own Orangics French Roast

Green Mountain Coffee French Roast

Green Mountain Coffee Dark Magic

Green Mountain Coffee Double Black Diamond

Green Mountain Coffee Fair Trade Organic House BlendGreen Mountain Coffee Vermont Country Blend

Green Mountain Coffee Nantucket Blend

Green Mountain Coffee Harvard Blend

Green Mountain Coffee Fair Trade Organic Rain Forest BlendGreen Mountain Coffee Dark Magic

Green Mountain Coffee Double Black Diamond

Green Mountain Coffee Fair Trade Organic Vanilla CreamGreen Mountain Coffee Caramel Vanilla Cream

Green Mountain Coffee French Vanilla


Thank you all for your patience!  We’ll be brewing these coffees again shortly!

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From the Field: Colleen's 1st Trip to Nicaragua

Colleen Bramhall recently returned from her first trip to Nicaragua. As a Coffee Community Outreach Manager, Colleen is working with coffee-farmers and our NGO partners in supply-chain communities.

Colleen with project coordinators of a Food Security project near Esteli

"When we arrived in the Managua airport late on Sunday night we heard a big cheer from a crowd gathered outside the terminal.  Kids, up past their bedtime, climbed onto shoulders to get a peek at the celebrity emerging from the building.  I contemplated that perhaps the crowd had gathered to welcome my travel mate, GMCR’s own Rick Peyser, who has advocated for coffee communities for over 20 years; however, it was another kind of fighter – the Nicaraguan boxer, “El Chocolito” – who was the target of this national swooning, returning victorious from a recent bout in Mexico.  Not deflated, it was quite a festive beginning to my first field trip as Coffee Community Outreach Manager for GMCR.

My role is to work with Rick to manage our grantmaking to projects that help to improve the quality of life of disadvantaged workers in our supply chain.  We were travelling to Nicaragua to meet with our partners in this effort – namely, the coffee co-operatives that support farmer livelihoods and the non-governmental organizations (NGOs) that support community well-being.  Our goal was to connect with partner field staff, check in on progress and challenges, and gain first hand insight into the impacts of our interventions at the household level.

Community members digging ditches for water pipes in Chaguiton

Over five days in Northern Nicaragua, we visited several projects that aim to address the issue of “food security” – basically, the ability of families to put sufficient, nutritious food on the table every day which is a big issue in coffee communities. We visited projects using different tactics to address food security like establishing family gardens, livestock, grain silos, and seed banks.  Another project is

bringing water for consumption and irrigation to a community for the first time.  Still another provides children of coffee workers with an educational camp during the harvest and another installed a bio-digester system to break down and re-use coffee pulp in an environmentally friendly way.

All of these projects engaged and empowered the community to address problems affecting their quality of life.  Throughout the week, I heard many personal accounts of the positive impact these projects have had on individual lives, and the farmers expressed sincere gratitude for the opportunities they had been given.

Two impressions were the most salient from my first trip to origin.  First, I was extremely impressed by the skills and motivation of NGO field staff who carry out transformational initiatives on behalf of the most disadvantaged in our world.  I left confident that we had the right partners to pursue this important work.  Second, I was moved by the dignity and kindness of the hardworking coffee farmers who warmly opened their homes and shared their stories with me.  I was struck by how intertwined our lives were, even though we had never met before.  As they thanked us for GMCR funding, we thanked them for their hard work and dedication to the coffee plants, cherries, and beans that eventually end up behind the GMCR label.  We rely on them to supply us with high quality coffee and they rely on us to be fair buyers and to remember them as we grow – they are part of our success and we are part of theirs."

Rick explaining the process behind the bio-digester system near San Ramon

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Our Spring Catalog Has Sprung!

Here in Vermont, we are clinging to the hope of spring's arrival (despite what the calendar says). Maybe you're still waiting for it, too.  To help expedite its arrival, we're putting you in a spring state of mind with our Spring catalog, which should be showing up in your mailbox any day now.

A couple of the highlights in this issue are:


  • The return of our Limited Edition Spring Coffees: a 10 oz. bag of Fair Trade Spring Revival Blend, and Fair Trade Island Coconut in both bag and K-Cups®.

  • Brew Over Ice coffees and teas--nothing says, "Bring on the warm weather" like refreshing iced beverages!

  • An offer for 15% off your order (see the back cover of the catalog for details).


In the next week or so, you will be able to view our entire spring catalog online!  Be on the lookout for a link to our Digital Catalog on our site.  With the digital catalog, you can easily flip through its pages and click on an item, which will take you to the product page on our website--a very convenient way to browse and shop!

If you are not currently on our mailing list and would like to be, please visit our catalog request page on our website: www.greenmountaincoffee.com/CatalogRequest

Remember:  "No winter lasts forever; no spring skips its turn." ~Hal Borland.




®


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Choose It. Brew It. WIN IT!

As they say, “A mood for every K-Cup, a K-Cup for every mood.” And a prize, too, we hear.


Look inside select varieties of K-Cup® portion packs in your grocery store and you could win one of thousands of Me-Time prizes, including a New York City shopping spree and a luxury spa vacation. It’s easy: Just choose the brew that fits your mood.

How it Works:


  • Visit www.PerfectKCup.com and click the “Choose it. Brew it. WIN IT!”

  • Fill out the registration form and submit it

  • Time to play “K-Cup Brew Generator” Game!  Just rollover and select a color to choose the brew that fits your mood.  You could instantly win…


The Prizes:

  • A New York City Shopping Spree

  • A Luxury Spa Vacation

  • An Eco-Tourism Vacation

  • Thousands of other Me-Time prizes, including an Amazon Kindle, flowers for a year from FTD, and a year’s supply of K-Cups.


So many moods.  So many chances to win.  What’s your brew mood?

No purchase necessary. A purchase of any kind will not increase your chances of winning. See Official Rules for details.

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