Green Mountain Coffee Family of Brands Blog

Food Security: Skill, Access Nutrition

In past blog posts we've talked a lot about food security within our coffee supply chain. We're working with non-profits and coffee-farmers around the globe to work on solutions to this problem of food insecurity. We believe it is not a "one size fits all" solution for our partners at source, but involves collaboration and unique approaches within coffee-growing communities.

One of our partners, Save The Children, is working in many different countries on this issue. What coffee farmers experience, is what many others in the rural poor are also experiencing. Below is a video from Mario Mabede of Save the Children, Mozambique.


In the video Mario addresses food subsidies, which were "...meant to calm recent food price protests are not what's needed to effectively address widespread hunger..."


In the video he discusses 3 strategies that will build up the rural poor and in doing, will build up the whole country:


1) Teach improved skills in farming

2) Facilitate better access to markets

3) Share information on how to prepare nutritious food for their families & how to protect them from disease.

global hunger.

These strategies support the direction we have taken in funding food security projects in our own supply chain.

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How to Host a Tasting Party Green Mountain Coffee Style

Coffee is more than just something to drink – it’s something to share! It connects us to each other and to the rest of the world - particularly if you’re tasting a few new varieties with friends.

If your enthusiasm for coffee is contagious (and we know it is), than why not throw a tasting party? It’s an easy way to share the java joy with friends – and have an excuse to brew up and try a few new origins.  It’s similar to a professional cupping, but less formal and more fun!  We’ve pulled together a step-by-step guide to creating a party around your favorite beverage.  Click the guide below to see the details and print it out:


For the more competitive set (I’m talking to you), you can also make it into a, “Who’s the Coffee Connoisseur” game, too.  After tasting each of the coffees, test your know-how with a blind tasting.  Brew up a fresh cup of each coffee, write down which coffee is in which cup (and don't tell anyone else), and set your guests to work!  Maybe the winner gets a bag of coffee … or maybe the loser gets it, just to be nice.

Oh, and remember to take pictures – your slurping guests will appreciate the images. :)

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So, Why Are Seasonal Coffee Blends Not Available in K-Cups?

Over the past few months, many of you have responded to our blog posts about the return of your favorite seasonal coffees, asking why our seasonal blends have been retired from the the K-Cup® Portion-Pack line-up.

Trust us: It was not an easy decision to make.  We know how much some of you love these blends and brewing them in your Keurig® brewer, so the retirement was not one we took lightly.

Discontinuing items from our product lines not new -- as a company, it's standard practice for us to evaluate our products' performance to see how well they're doing, for better or for worse.  At a recent review of our Seasonal coffees, it was shown that the Flavored Seasonal coffees in K-Cups outselling the Seasonal Blends in K-Cups 4 to 1.  We also saw that Seasonal bagged coffees are strong overall, for both flavors and blends.

It's never easy to have to break news like this to our customers--we realize that decisions like this can be disappointing to those who develop a fondness for the products that are discontinued.

But there is are a few options for those of you who adored our Seasonal Blends in K-Cups.  First, Seasonal Blends are still available in bags - so you can pick up at My K-Cup adapter and still brew your favorite.  Second, while the Seasonal Blends are no longer available in K-Cups, our coffee team has worked to find some great recommendations of other coffee blends that you may enjoy:

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K-Cup Sweet Edge with Double Black Diamond Recipe

Some days you just feel dark. Dangerously dark.  You look for thrills around every corner.  Never mind the path less traveled, you want to seek out places nobody’s dared to go.  A new trail?  In!  Fugu for lunch?  Done! Organizing the office supply cabinet? …well, we’ll see.

Point is, when it comes to finding a thrill during your coffee break, there’s no doubt you’re reaching for some Double Black Diamond Extra Bold.  It's a heavy-bodied coffee with a dark and toasty flavor. On a darkness scale of 1 - 10, this one goes to eleven all by itself – add a little coffee mixology to the mix and we’re at twelve.

K-Cup® Sweet Edge Recipe:


So, will the Sweet Edge be your coffee break drink of choice today, National Coffee Break Day? Or are you feeling so extreme that you’re going to mix up your own brew?

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#NameThatCoffee Twitter Contest

Updated 6/23/11:  Stay tuned for another #NameThatCoffee contest on Twitter on Friday, June 24!  Read below to get details on how to play!

Updated 5/16/11:  You never cease to amaze us!  This week's coffee was Fair Trade Island Coconut - congrats to our 5 winners!

Updated 4/25/11:  Vermont Country Blend was our #NameThatCoffee prize this week!  Mmm, brisk and bright!

Updated 3/23/11: #NameThatCoffee was another success with Breakfast Blend Decaf!  Thanks for brewing along with us!

Updated 2/22/11:  Another contest down and you're all still amazing!  This week's coffee was Mocha Nut Fudge - how nutty you all were! :)

Updated 1/19/11: WOW - what a group of coffee connoisseurs we have on Twitter!   This week's coffee was Fair Trade Sumatran Reserve.   Guess we'll have to choose something a little harder next time...

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Can you name a Green Mountain Coffee with only three clues to help you? Let’s see:



  1. Subtle.

  2. Nutty.

  3. Fair Trade.



Name that coffee!



If you said, “Fair Trade Rain Forest Nut®,” you’re right!

See? Whether you’re someone who has tasted through the Green Mountain Coffee collection or just sticks to a few time honored favorites, it’s easy to tap into your tasting knowledge and pick the right coffee that we’re describing – and win it, too.  Win? Yes! Here are the “Ground” rules for our #NameThatCoffee Twitter Contest:

Here’s how it works:


  • Follow @GreenMtnCoffee on Twitter.

  • On Thursday, April 28, 2011 at 9 AM, we’ll tweet out three clues about a variety of Green Mountain Coffee.

  • @reply us with the coffee’s name and the hashtag #NameThatCoffee.

    • Example Reply: @GreenMtnCoffee It’s Rain Forest Nut! #NameThatCoffee



  • The first three followers to guess the coffee correctly will win a bag/box of that delicious mystery java.

  • For Official Rules, see below:


Green Mountain Coffee Name That Coffee Twitter Contest - UPDATED for 6/23/11

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE THE CHANCE OF WINNING. INTERNET ACCESS NECESSARY TO ENTER AND WIN.  RESTRICTIONS APPLY. VOID WHERE PROHIBITED OR RESTRICTED.

ENTRIES POSTED TO THE CONTEST ACCOUNT ARE NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT NECESSARILY REFLECT THE VIEWS OF SPONSOR.
ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia (“U.S.”) who are 18 years of age or older as of June 19, 2011. Void where prohibited or restricted by law. This Contest is subject to the laws of the United States and Vermont and all applicable federal, state and local laws and regulations. Employees of Green Mountain Coffee Roasters, Inc., and Keurig, Incorporated and each of their respective parents, affiliates, subsidiaries, advertising, Contest and fulfillment agencies, and members of the immediate family or household of each of the above are not eligible to participate.

SPONSOR: The Sponsor of this Contest is Green Mountain Coffee Roasters, Inc., 33 Coffee Lane, Waterbury, VT 05676 (“Sponsor” or “GMCR”).

ENTRY PERIOD: The Green Mountain Coffee Name That Coffee Twitter Contest (the “Contest”) runs between 8:00:00 AM Eastern Standard Time (EST) to 11:00:00 AM EST on June 24, 2011 (the “Contest Period”).   Entries must be received no later than 11:00:00 AM EST June 24, 2011.  No entries will be accepted outside of the 8:00:00 AM EST to 11:00:00 EST entry period.

HOW TO ENTER: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE THE CHANCE OF WINNING. To enter, visit www.Twitter.com and log-in or create a free Twitter account. Then become a follower of @GreenMtnCoffee.  Once @GreenMtnCoffee tweets out the three clues, entrants must reply to @GreenMtnCoffee with the correct name of the coffee and the hashtag #NameThatCoffee.  Winners will be notified from the @GreenMtnCoffee page (or as otherwise determined by Sponsor in its discretion).  All entries must be received by 11:00:00 AM EST on May 19, 2011.  All entries must be submitted via Twitter.  NO OTHER FORMATS OR METHODS OF ENTRY ARE ACCEPTABLE.

Limit one (1) entry per person/Twitter account/day.  No person/Twitter account can win more than one time for the duration of the Contest. No mechanized, programmed or robotic entries are eligible, and use of illegal entry mechanisms may result in disqualification of the entrant.

ALL ENTRIES BECOME THE PROPERTY OF SPONSOR.  BY SUBMITTING AN ENTRY, ENTRANT ACKNOWLEDGES THAT HIS/HER ENTRY WILL BE OWNED BY SPONSOR, AND MAY BE POSTED ON SPONSOR’S WEBSITE OR DISPLAYED ON SPONSOR’S OTHER PROMOTIONAL MATERIALS IN ANY MEDIA THROUGHOUT THE WORLD IN PERPETUITY IN SPONSOR’S DISCRETION WITHOUT ADDITIONAL COMPENSATION TO ENTRANT. Sponsor reserves the right to, but may or may not, monitor or screen entries and may or may not edit any entry in its sole discretion. By entering, you acknowledge that Sponsor has no obligation to use or post any entry or any entry in its entirety.  You assign all rights in the entry to Sponsor, its successors and assigns in perpetuity.  You waive any moral rights in your entry.  You warrant that your entry is your original work, has not been previously published, is not defamatory, scandalous, offensive or unlawful, and does not infringe on the intellectual property, privacy or other rights of any third party.  Your entry does not endorse any commercial product or service other than Sponsor’s products and services.   You entry does not disparage Sponsor or any third party.

All entries are subject to verification by Sponsor.

PRIZE: One (1) ten- (10) or twelve (12)-oz. bag or twenty-four (24) count box of Green Mountain Coffee, to be selected by the Sponsor. ARV of Prize: $8.49 to $15.45.  Prize includes shipment to winner’s address in the US or Canada.  Taxes are the responsibility of the winners.

ALL PRIZES ARE AWARDED “AS-IS” WITHOUT WARRANTY OF ANY KIND. ALL WARRANTIES, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, ARE EXCLUDED. WINNERS AGREE TO ACCEPT THE PRIZE “AS-IS.”

ODDS OF WINNING: Odds of winning are dependent upon the total number of eligible entries received.

RESTRICTIONS: No assignment, transfer, cash redemption, or substitution of prize is permitted, provided that Sponsor reserves the right to substitute any listed prize for one of equal or greater value if the designated prize should become unavailable for any reason.

Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that provision.

WINNER: Contest Prize winners will be selected by Sponsor from the first three correct eligible entries received in the Contest Period. Contest Prize selection will occur on June 24, 2011.

Winner notification will be by Twitter or any other method chosen by Sponsor.  Potential winner will be required to contact Sponsor by direct message to Green Mountain Coffee via Twitter or as directed within forty-eight (48) hours of winner notification (the “Response Period”).   Return of a prize notification as undeliverable or failure to respond within the Response Period will result in disqualification and an alternate winner will be selected. If the winner chooses not to accept a Prize, an alternate winner will be chosen. In the event of a dispute, entries will be declared made by the authorized account holder of Twitter account submitted at time of entry. Unless otherwise noted, allow 6-8 weeks for delivery of a Prize following completion of notification and prize acceptance process. Prizes will only be delivered to addresses within the United States.

PUBLICITY: Except where prohibited, participation in the Contest constitutes the winner’s consent to Sponsor’s use of winner’s name, photograph, image, voice, opinions, biographical information, hometown and state for Sponsor’s purposes in any media in perpetuity without further payment or consideration.

GENERAL RELEASE: By participating and/or submitting an entry in this Contest, entrants agree: (a) to these Official Rules and all decisions of Sponsor, which shall be final in all respects relating to this Contest; and (b) to release and hold harmless Sponsor, and Keurig, Incorporated and their respective subsidiaries, affiliates, directors, officers and employees and agents from and against any claim, cause of action, liability or expense (including attorneys’ fees) arising out of participation in the Contest or receipt or use of any Prize.   SPONSOR MAY REQUIRE EXECUTION OF A SPECIFIC RELEASE PRIOR TO AWARD OF ANY PRIZE.

LIMITATIONS OF LIABILITY, DISPUTES: If, for any reason, the Internet portion of the program is not capable of running as planned, whether due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest. In the event of termination, a random drawing to award the Prizes will be conducted from eligible entries received up until the time of termination, if such a drawing can be fairly conducted in Sponsor’s judgment.

Sponsor is not responsible for (i) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software, printing or typographical errors or lost, illegible or incomplete entries; (ii) the unavailability or inaccessibility of any providers, transmissions or telephone or Internet service; (iii) unauthorized human intervention in or unauthorized alteration to any part of the entry process or the Contest; (iv) electronic or human error which may occur in the administration of the Contest or the processing of entries; or (v) any injury or damage to persons or property, including but not limited to entrant’s computer, hardware or software, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest.

CAUTION: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

Entrant agrees that as a condition of entering the Contest: (i) any and all disputes, claims and causes of action arising out of or connected with this Contest, or prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the state and federal courts of the State of Vermont; (ii) by participating or submitting an entry in the Contest, entrant consents to the personal jurisdiction and subject matter jurisdiction of such courts for such purpose; (iii) the parties waive any right to trial by jury; (iv) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred by entrant, including costs associated with entering this Contest but in no event entrant’s attorneys’ fees; and (v) under no circumstances will entrant be permitted to obtain award for, and entrant hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and further waives any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE RESTRICTIONS MAY NOT APPLY TO YOU.

GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest shall be governed by and construed in accordance with the laws of the State of Vermont, without giving effect to any choice of law or conflict of law Official Rules.

ENTRY INFORMATION: Entry information becomes property of Sponsor subject to Sponsor’s privacy policy as posted on its website at the following Internet address: www.GreenMountainCoffee.com.

WINNERS LIST: For a list of winners, mail a self-addressed stamped envelope by August 1, 2011 to: Green Mountain Coffee Name That Coffee Twitter Contest Winners List Request, 33 Coffee Lane, PO Box 370, Waterbury, VT 05676-9927. Limit one request per envelope. Vermont residents do not need to include return postage.

COPY OF RULES:  For a printed copy of these Official Rules, send a self-addressed, stamped envelope to: Green Mountain Coffee Name That Coffee Twitter Contest Rules, 33 Coffee Lane, PO Box 370, Waterbury, VT 05676-9927. Limit one request per envelope.  Vermont residents do not need to include return postage.

©2011 Green Mountain Coffee Roasters, Inc.  K-Cup® is the registered trademark of Keurig, Incorporated.   Green Mountain Coffee is the registered trademark of Green Mountain Coffee Roasters, Inc.

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Save the Children in Haiti: One Year On

This week marked the one year anniversary of the Haiti Earthquake that left the capital of Port-au-SaveTheChildrenLogoPrince devastated and shattered the communities of Jacmel and Leogane. It is difficult to read the news that a year later – Haiti’s people, especially their children, are still facing immense difficulties. Natural disasters and the outbreak of cholera show the show that there are still many risks for the Haitian people on the road to recovery.

When the tragedy hit, Save the Children’s three-decade presence in Haiti, allowed them to be on the ground immediately. Focusing on the most vulnerable of populations during disaster, children, Save the Children works to save lives and stays in communities to help with long-term recovery. You can read Save the Children’s report on their work in Haiti over the past year here and click the image below to watch the video which highlights happy endings for some of Haiti’s children.

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Our Winter Catalog Is On Its Way!

Be on the lookout for our winter catalog, which will be arriving in your mailbox any day now. Peruse its pages for your favorite coffees, teas, and hot cocoas, as well as some yummy treats to complement them. We are also featuring a number of mugs to round out your coffee drinking experience.

If you are not currently on our mailing list and would like to be, please visit our catalog request page on our website: http://www.greenmountaincoffee.com/CatalogRequest.aspx.

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Ask the Coffee Lab: How Should I Store My Coffee?

"Should I store my beans in an airtight container, in the refrigerator, or in the freezer? I've heard a few different theories. What do GMCR experts say?"


- Steven on our Facebook Page

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Great question - and one that we get a lot. Of course, the easy answer is to start buying K-Cup® portion packs and not worry about it – they’re already sealed from coffee’s worst enemies: air, light, heat, and moisture. That's one of the reasons they're so popular. That said, I only grind and brew coffee in my house, so I'm in your camp: How do I best store my coffee?

The answer is really quite simple. I grabbed one of our bags of coffee off the shelf in the coffee lab and looked for guidance. Our humble 10/12 ounce bag says:


"Store in an airtight container, away from heat, direct sunlight, and moisture.”




See? Simple. If you protect your coffee from air, heat, light, and moisture, you’re golden.  However, if you want to get a little more detailed, there are only a few more things to add.

When you store your beans, there’s no need to take them out of the bag by pouring them into the container. An unopened bag, stored away from heat, sun, and moisture will last a long time (in fact, we guarantee it for 9-months).

Then there’s oxygen. Of coffee’s worst enemies, Oxygen is the ringleader.  The oxidization process stales the coffee, so an airtight container is your best option to elude this fierce predator. Moisture is oxygen’s right hand man – and your next opponent.  Best way to beat it: Don’t put your coffee in the refrigerator! The refrigerator is a moisture haven and is highly discouraged for coffee storage. That old tuna casserole will spoil a nice cup of coffee any day.

“But what about the freezer? I always put my coffee in the freezer,” you say.  The freezer is a great place to store unopened bags of coffee, but removing and refreezing an opened bag only helps the oxidization process (staling) along since the coffee is exposed to oxygen and moisture in the form of condensation (two of the big coffee enemies) each and every time you open the freezer door.

It's helpful to use the fish analogy when it comes to coffee storage. A nice brook trout you caught on a Saturday morning will be great for dinner Saturday night. If you're going to eat it Sunday night, you'd better put it in the refrigerator (or, in coffee’s case, an airtight container away from heat, sunlight, and moisture). If you want to save it for Christmas (say, 6-months away), you'd better freeze it. It won't taste as good as it did that same day you caught it, but it will still be tasty.

Here are a few easy tips about keeping your coffee as fresh as possible:



  • Only buy and open what you can brew in a week to fend off coffee's worst enemies, see below.

  • Oxygen is bad for coffee; airtight containers are ideal.

  • Light, moisture, and humidity are bad for coffee; Dark, dry places are good for coffee.

  • The refrigerator is bad for coffee; the freezer is okay for unopened bags of coffee.



Follow these tips as much as you can.   In the end, just drink good coffee and enjoy!

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Harvesting for Good: GMCR's Waterbury Garden

It’s a cloudy January day today – in the 20’s, some snow flakes in the air….but not too longGMCR Garden ago (which is difficult to imagine) it was summer in Vermont. Sunny, warm, blue skies….yup it was warm just a few months ago. At the start of this past summer, employees here at GMCR got to thinking about gardening for good. Why couldn’t they use their company sponsored CAFE time to grow food to then donate to the Waterbury Food Shelf?

With planning, coordination and perseverance, the garden came to life behind our plant and distribution center. Working with the Pilgrim Partnership, they tilled a modest sized plot, sowed the seeds and waited for nature to its thing – which happened to be rain. Lots andGMCR Employees with Garden Harvestslots of rain….

Not to be stopped though (as many of us without green thumbs often do), the team dug runoff ditches, replanted and began to collect the bounty in August.

Each week employees worked in the garden – weeding, harvesting, watering and replanting. In total, 23 employees volunteered 157 hours to help grow:

60.32 lbs of tomatoes

3.81 lbs of carrots

6.96 lbs of zucchinisDelicata Squash From GMCR Garden

3 pumpkins

12 bunches of Basil

1 full plastic grocery bag of cilantro

8 bunches of cilantro

25.5 lbs of delicata squash

3 full plastic grocery bags of baby spinach

1 full plastic grocery bag of Swiss chard

8 bunches oregano

1 quart of small peppers

2 quarts jalapenos

2  pints of peas

10 sunflowers

Special thanks for Lise Cloutier and Thomas Ameloot who spearheaded this project with the help of many of their coworkers at GMCR.

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Golden French Toast and Wicked Winter Blend Return!

The temperatures have dropped, the snow is falling, and our Limited Edition Winter Seasonal coffees have arrived!

Welcome back the first of our winter favorites: Fair Trade Golden French Toast® in bags and K-Cup® portion packs. The name of this coffee alone makes our mouths start to water.  The familiar aroma and flavor of this weekend treat are all there, in one cup: the maple aroma, and buttery, golden toasty flavors, warmed with just a touch of cinnamon.  Plus, it’s Fair Trade Certified so you can feel good about embracing a mug (or two) in the morning.

Not to be outdone, Fair Trade Wicked Winter Blend is back in bags for the winter, too.  This is, for us, a traditional coffee blend made new by using exclusively Fair Trade Certified coffees. A lovely after dinner cup, an excellent companion to dessert (brownies, anyone?) and rich and satisfying lightened with cream. A true tribute to our New England roots.

Remember: These Limited Edition selections go out with the snow!  Here from January 3, 2011 to March 18, 2011.   Get them while they’re hot.

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